Given that market prices for thoroughbreds at auctions are mainly driven by big Stallions, Dam, and Dam sire’ names, the average breeder is finding it difficult to sustain a business that does not recover the money invested to bring a foal to a sale at an auction. This is resulting in many leaving the industry every year, impacting further job losses down the supply chain, therefore reducing income mainly supporting the rural communities. Our purpose is to safeguard a declining breeding community in UK and Ireland from going out of business, and retain their knowledge within the industry. Purebreed.ai is committed to giving back to the community.