Website and Purebreed.AI App Terms of Use

By Using https://purebreed.ai (“Our Website”) or the Purebreed.AI App You Accept These Terms of Use

Please read these Terms of Use carefully and ensure that you understand them before using Our Website or the Purebreed.AI App.

These Terms of Use, together with any other documents referred to herein, set out the terms and conditions that apply when you access Our Website or the Purebreed.AI App. If you don’t agree to these Terms of Use, do not access or otherwise use Our Website or the Purebreed.AI App.
Purebreed.AI Privacy and Cookies Policy shall be read together with these Terms of Use as it also applies to the use of Our Website and the Purebreed.AI App.

1. Information About Us
1.1. Our Website is owned and managed by Purebreedd.AI Ltd, a company registered in England and Wales under company number 12741384 and with registered address at Kemp House, 160 City Road, London, United Kingdom, EC1V 2NX.
1.2. Our contact details are: info@purebreed.ai

2. Access to Our Website
2.1. Access to Our Website is free of charge. Access to the Purebreed.AI App is subject to charges as set out in the Purebreed.AI App Terms and Conditions.
2.2. It is your responsibility to make the arrangements necessary in order to access Our Website and the Purebreed.AI App.
2.3. Access to Our Website and the Purebreed.AI App is intended for user who are 18-years old or older. You shall not access Our Website or the Purebreed.AI App if you are not at least 18-years old.
2.4. Access to Our Website and the Purebreed.AI App is provided on an “as is” and on an “as available” basis. We may suspend or discontinue Our Website or the Purebreed.AI App (or any part of it) at any time. We do not guarantee that Our Website or the Purebreed.AI App will always be available or that access to it will be uninterrupted.

3. Changes to Our Site and the Purebreed.AI App
3.1. We may alter and update Our Website or the Purebreed.AI App (or any part of it) at any time for technical or commercial reasons, including for the purposes of changing its layout, design or functionalities or implementing improvements.

4. Changes to these Terms of Use
4.1. We may alter these Terms of Use at any time. If we do so, details of the changes will be highlighted at the top of this page. As explained above, your use of Our Website or the Purebreed.AI App constitutes your acceptance of these Terms of Use. Consequently, any changes made to these Terms of Use will apply to your use of Our Website and the Purebreed.AI App first time you use it after the changes have been implemented. You are therefore advised to check this page every time you use Our Website or the Purebreed.AI App.
4.2. If any part of the current version of these Terms of Use conflicts with any previous version(s), the current version shall prevail unless we explicitly state otherwise.

5. International Users
5.1. Our Website and the Purebreed.AI Appa are intended for users in the United Kingdom only.
5.2. We do not warrant or represent that Our Website, the Purebreed.AI App or any and all of their text, images, audio, video, scripts, code, software, databases, and any other form of information capable of being stored on a computer that appears on, or forms part of, Our Website and the Purebreed.AI App (“Content”) are available in other locations or are suitable for use in other locations.

6. How You May Use Our Website, the Purebreed.AI App and The Content
6.1. All Content included on Our Website and the Purebreed.AI App and the copyright and other intellectual property rights in that Content belongs to or has been licensed by us, unless specifically labelled otherwise. All Content is and shall be protected by applicable intellectual property laws and regulations.
6.2. You may access, view, and use Our Website and the Purebreed.AI App in a web browser (including any web browsing capability built into other types of software or app) and you may download Our Website (or any part of it) for caching (this usually occurs automatically).
6.3. You may print one copy and download extracts of any page(s) from Our Website for personal use only. You shall not print or copy any part of the Purebreed.AI App.
6.4. You may not modify the printed copies or downloaded extracts in any way. Images, video, audio, or any other Content downloaded from Our Website must not be used separately from accompanying text.
6.5. Our status as the owner and author of the Content on Our Website and the Purebreed.AI App (or that of identified licensors, as applicable) must always be acknowledged.
6.6. You may not use any Content from Our Website or the Purebreed.AI App for commercial purposes without first obtaining a licence from us (or our licensors, as applicable). This does not prevent the normal access, viewing, and use of Our Website for general information purposes by business users or consumers. The access, viewing and use of the Purebreed.AI App are subject to the Purebreed.AI App Terms and Conditions.

7. Links to Our Site
7.1. You may link to any page on Our Website. You may not link to any page of the Purebreed.AI App.
7.2. Links to Our Website must be fair and lawful. You must not take unfair advantage of Our reputation or attempt to damage Our reputation.
7.3. You must not link to Our Website in a manner that suggests any association with us (where there is none) or any endorsement or approval from us (where there is none).
7.4. Your link should not use any logos or trade marks displayed on Our Website or the Purebreed.AI App without Our express written permission.
7.5. You must not frame or embed Our Website or the Purebreed.AI App on another website without Our express written permission.
7.6. You may not link to Our Website from another website the main content of which (i) is unlawful, obscene, offensive, inappropriate, dishonest, defamatory, threatening, racist, sexist, or otherwise discriminatory, (ii) that promotes violence, racial hatred, or terrorism, (iii) that infringes intellectual property rights, or (iv) that we deem to be otherwise objectionable.

8. Links to Other Sites
8.1. Links to other websites may be included on Our Website and the Purebreed.AI App.
8.2. Unless expressly stated, these sites are not under Our control. We accept no responsibility or liability for the content of third-party websites.
8.3. The inclusion of a link to another website on Our Website or the Purebreed.AI App is for information purposes only and does not imply any endorsement of that website or of its owners, operators, or any other parties involved with it.

9. Disclaimers
9.1. Nothing on Our Website constitutes professional advice on which you should rely. It is provided for general information purposes only.
9.2. We make reasonable efforts to ensure that the Content on Our Website is complete, accurate, and up to date, but we make no warranties, representations, or guarantees (express or implied) that this will always be the case.
9.3. If you are a business user, we exclude all implied representations, warranties, conditions, and other terms that may apply to Our Website and Content.
9.4. Our liabilities with regards to the Purebreed.AI App are set out in the Purebreed.AI App Terms and Conditions.

10. Our Liability
10.1. Nothing in these Terms of Use excludes or restricts Our liability for fraud or fraudulent misrepresentation, for death or personal injury resulting from negligence, or for any other forms of liability which cannot be lawfully excluded or restricted.
10.2. If you are a business user (i.e. you are using Our Website or the Purebreed.AI App in the course of business or for commercial purposes), to the fullest extent permissible by law, we accept no liability for any loss or damage, whether foreseeable or otherwise, in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising out of or in connection with the use of (or inability to use) Our Website or the use of or reliance upon any Content included on Our Website.
10.3. We accept no liability for (i) loss of profit, (ii) loss of sales, business, or revenue, (iii) loss of business opportunity, goodwill, or reputation, (iv) loss of anticipated savings, (v) business interruption or (vi) or for any indirect or consequential loss or damage.
10.4. If you are a consumer and digital content from Our Website or the Purebreed.AI App damages other digital content or a device belonging to you, where that damage is caused by Our failure to use reasonable skill and care, we will either compensate you or repair the damage.
10.5. Note that the right to compensation or repair in clause 10.4 will be lost if (i) the damage in question could have been avoided by following advice or instructions from us to install a free patch or update, (ii) if the damage resulted from your failure to follow instructions, or (iii) if the minimum system requirements provided by us for the digital content in question were not met.

11. Viruses, Malware, and Security
11.1. We exercise reasonable skill and care to ensure that Our Website and the Purebreed.AI App are secure and free from viruses and malware. However, we do not guarantee that this is the case.
11.2. You are responsible for protecting your hardware, software, data, and other material from viruses, malware, and other internet security risks.
11.3. You must not deliberately introduce viruses or other malware, or any other material which is malicious or technologically harmful either to or via Our Website and the Purebreed.AI App.
11.4. You must not attempt to gain unauthorised access to any part of Our Website or the Purebreed.AI App, the server on which Our Website and the Purebreed.AI App are stored, or any other server, computer, or database connected to Our Website or the Purebreed.AI App.
11.5. You must not attack Our Website or the Purebreed.AI App by means of a denial of service attack, a distributed denial of service attack, or by any other means.
11.6. By breaching the provisions of clauses 11.3 to 11.5, you may be committing a criminal offence under the Computer Misuse Act 1990. Any and all such breaches will be reported to the relevant law enforcement authorities and we will cooperate fully with those authorities by disclosing your identity to them. Your right to use Our Website and the Purebreed.AI App will cease immediately in the event of such a breach.

12. Acceptable Usage of Our Site
12.1. You may only use Our Website or the Purebreed.AI App in a lawful manner.
12.2. You must ensure that you comply fully with any and all local, national, or international laws and regulations that apply to the use of Our Website and the Purebreed.AI App.
12.3. You must not use Our Website or the Purebreed.AI App in any way, or for any purpose, that is unlawful or fraudulent.
12.4. You must not use Our Website or the Purebreed.AI App to knowingly send, upload, or in any other way transmit data that contains any form of virus or other malware or any other code designed to adversely affect computer hardware, software, or data of any kind.
12.5. If you fail to comply with the provisions of this clause 12, you will be in breach of these Terms of Use. We may take one or more of the following actions in response:
– suspend or terminate your right to use Our Website and the Purebreed.AI App;
– issue you with a written warning;
– take legal proceedings against you for reimbursement of any and all relevant costs on an indemnity basis resulting from your breach
– take further legal action against you, as appropriate
– disclose such information to law enforcement authorities as required or as we deem reasonably necessary; and/or
– any other lawful actions which we deem reasonably appropriate.
12.6. We exclude any and all liability arising out of any actions that We may take (including, but not limited to those set out above in clause 12.5 in response to your breach.

13. How We Use Your Personal Information
13.1. We will only use your personal information as set out in the Purebreed.AI Privacy and Cookies Policy

14. Communications from Us
14.1. If we have your contact details, we may send you important notices by email from time to time. Such notices may relate to matters including, but not limited to, changes to Our Website, the Purebreed.AI App or to these Terms of Use.
14.2. We will not send you marketing emails without your express consent. If you do consent to marketing, you may opt out at any time. All marketing emails from us include an unsubscribe link. If you opt out of emails from us, it may take up to 10 days for your request to take effect and you may continue to receive emails during that time.

15. Law and Jurisdiction
15.1. These Terms of Use and any dispute or claim arising out of or in connection with it (including non-contractual disputes or claims) shall be construed in accordance with and governed by the laws of England and Wales and the courts of England and Wales shall have exclusive jurisdiction.

Got a question? Get in touch with one of our team today who will be happy to answer your questions.